Before I embarked on what was supposed to be a year long Airstream adventure (it's currently four years and change) in February of 2013, I read Travels With Charley: In Search of America by John Steinbeck. He recounts a 1960 cross-country road trip in a custom built truck camper with his poodle, Charley, and describes the landscape, the people and the country he experiences.
There's a short paragraph in the book about this work that Steinbeck comes across during his travels, a Spanish word that has no direct English translation: vacilando.
His description of this wanderer, this sentiment that the journey is greater than the destination stuck with me and became a kind of guiding permission in my life. So what it came time to name my business at the end of 2014, Vacilando was really the only word that fit.